Since 2008, we’ve been on a mission to help brands become more human in the digital era. Today we’re a tight-knit team of 20 strategists, creatives and developers, focusing on one thing: taking care of your brand across multiple digital touch-points.
We believe that brands become more human when they’re accessible, social and emotional. As a strategic partner we craft effective brand strategies, digital first identities and online products that make brand stand out and become more human.
The Ride for the Roses is the cycling event of the Netherlands for young and old. With one common goal: to accelerate cancer research. The Ride for the Roses is an initiative of KWF Kankerbestrijding in a mission to a world where nobody dies from cancer anymore.
Every euro that a participant raises contributes directly to projects that accelerate cancer research. The goal of the event platform of Ride of the Roses is to encourage participants to spend as much money as possible for a world where nobody dies from cancer anymore.
Bravoure teamed up with KWF to create the UX and design for the new event website. We started out with the UX research that tells us that non-profits collect much more from their websites if only they'd clearly state what they are about and how they use the donations. Thus besides focussing on streamlining the donation process and make the website visually appealing, our top priority was to disclose the content on a clearly manner.