We're an Amsterdam based digital agency.
Since 2008, we’ve been on a mission to help brands become more human in the digital era. Today we’re a tight-knit team of 30 strategists, creatives and developers, focusing on one thing: taking care of your brand across multiple digital touch-points.
We believe that brands become more human when they’re accessible, social and emotional. As a strategic partner we craft effective brand strategies, digital first identities and online products that make brand stand out and become more human.
We create digital brands, products and ecosystems that make businesses future proof.
Moco is so much more than a museum - it's a brand that connects people to modern art in a wider context, both in and outside the Museum doors. Founded in 2016, Moco exhibits inspiring modern, contemporary and street art in Amsterdam and Barcelona, attracting a young, international audience.
Client
Moco Museum
Expertise
Strategy
Concept
UX/UI Design
Development
Conversion optimization
Future growth roadmap
Awards
Gold Dutch Interactive Award 2023
Awwwards
The Question
How can we create a seamless online brand experience that reflects Moco across all touch-points, inviting a larger, younger generation to connect through art? Our goal: deeper appreciation for modern art worldwide, propelling Moco Museum as a globally recognized brand.
Strategy
To reach the young, progressive Moco visitors (Gen-Z and millennials), who are more drawn to social media and lifestyle than art, we needed to enter their cultural world. After all, in a world dominated by TikTok videos and swiping for love, they are clearly redefining norms. Yet, they also yearn for a role model more than ever. We positioned Moco as the role model of the new Elan, guiding them through the fine balance between pop culture, society, and world-class art.
Solution
We crafted an online world that explores the boundaries of modern art through the eyes of the next generation. Inspired by a TikTok "feed" format tailored for mobile use, we take them on a visual journey, letting them redefine the norm in user experience. The platform is driven by accessible SEO-driven stories and personalised content that resonate with their daily lives, fostering real conversations and driving conversions to visit Moco exhibitions.
Excited?