We're an Amsterdam based digital agency.
Since 2008, we’ve been on a mission to help brands become more human in the digital era. Today we’re a tight-knit team of 30 strategists, creatives and developers, focusing on one thing: taking care of your brand across multiple digital touch-points.
We believe that brands become more human when they’re accessible, social and emotional. As a strategic partner we craft effective brand strategies, digital first identities and online products that make brand stand out and become more human.
We create digital brands, products and ecosystems that make businesses future proof.
The Eye Filmmuseum, a globally renowned institute based in one of Amsterdam's most iconic architectural gems, has been preserving films and film-related items for 75 years. Its collection includes over 50,000 movies and thousands of posters, photographs, and books, earning the title 'Cinematic Memory of the Netherlands.'
Client
Eye Filmmuseum
Expertise
Digital Strategy
Concept
Design & Development
Awards
Lovie winner 2021
The Question
Eye Filmmuseum requested redesigning its digital presence to move from a traditional website to a digital platform that better represents the museum's mission: offering visitors a comprehensive and interactive film-related experience. The digital experience should feel like a place to wander, discover and connect with peers.
The Strategy
The strategy for the Eye Filmmuseum project involved creating marketing personas to understand the client's goals. Based on these personas, technical features and a development roadmap were created. For the first release, essential features were identified and designers were tasked with creating a design concept and UX/UI designs.
Solution
Bravoure created a layered design for Eye Filmmuseum's online platform, offering more ways for visitors to explore film-related content, and access programs, collections, education, and information. The design showcases film and moving images, reflects the wealth of content, and has a technical framework ready for growth. The new platform will continue to grow as a hub for exploration and connection, similar to a physical museum.
Excited?