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Internationaal Theater Amsterdam is one of the leading lights in Dutch theatre, with a large ensemble of world famous actors and directors. ITA is a beacon for contemporary theatre and cater to audiences from Amsterdam and around the world.
International Theater Amsterdam (ITA)
“If you think about theater in the Netherlands, you should think if ITA”. The merge of two renowned entities in the theatre world offers unique possibilities geared towards the branding of ITA, their digital channels and integrating e-commerce solutions.
As leading organisation for contemporary performing arts you need an UX concept that is innovative and accessible for everyone on the same time. Existing users should be able to find shows just as easy as new theatre visitors. To find a modern way of presenting a large theater program, we went to see how big cinemas and streaming services like Netflix approach this UX subject.