Strategic Product Studio

May 20, 2024

Moonshot goal setting as key driver for your business

Laurien Maerman

Stratege Lead

In today's fast-paced business landscape, setting ambitious goals isn't just a strategy—it's a necessity. At Bravoure, we've embraced the concept of moonshot goal setting, and it's been a game-changer for us. Here’s why you should consider it too.


Thinking Big: What are moonshot goals?

Moonshot goals are those audacious, almost out-of-reach targets that push your boundaries. Inspired by the original moon landing, these goals aren't about incremental improvements. They're about aiming for transformative change. At Bravoure, we believe that by aiming high, even if you miss, you land among the stars, achieving far more than you would with safer, smaller targets.


The power of bold visions

When you set a moonshot goal, you're not just setting a target; you're crafting a vision that inspires and motivates. It’s about creating a sense of purpose that can galvanize your team and attract top talent. For us at Bravoure, this meant redefining what success looked like, pushing beyond our comfort zones, and fostering a culture of innovation.


Driving innovation and growth

Moonshot goals force you to think differently. They require you to innovate, take risks, and sometimes fail spectacularly. But with each failure comes valuable lessons and new insights. At Bravoure, this approach has led to breakthroughs we never imagined possible. It has fueled our growth and kept us ahead in a competitive market.



Introducing OGSM: A framework for success

To effectively pursue our moonshot goals, we rely on the OGSM methodology—Objectives, Goals, Strategies, and Measures. This framework helps us translate our ambitious visions into actionable plans.

  • Objectives: These are broad, overarching statements that define what we want to achieve. At Bravoure, our objective might be to become the industry leader in digital product innovation.

  • Goals: These are specific, measurable outcomes that support our objectives. For instance, a goal could be to launch three groundbreaking products within the next two years.

  • Strategies: These are the actions and initiatives we undertake to achieve our goals. Strategies might include investing in R&D, forming strategic partnerships, or leveraging cutting-edge technologies.

  • Measures: These are the metrics we use to track our progress. Key performance indicators (KPIs) like market share growth, revenue targets, and customer satisfaction scores help us measure our success.


Tips & Tricks for implementing OGSM

  1. Start with a clear vision: Define a compelling vision that can radically transform your business or industry. 

  2. Foster a culture of experimentation: Encourage your team to think creatively and see failure as a step toward success. At Bravoure, we celebrate both victories and the lessons learned from our missteps.

  3. Allocate resources wisely: Ensure you have the right resources—time, money, and talent. Big goals need substantial investments, but the potential rewards are significant.

  4. Stay adaptable: Be prepared to pivot as you learn and grow. The path to your moonshot is rarely straightforward, so flexibility is crucial.


Real-World Impact

By aiming for the extraordinary and applying the OGSM framework, our clients have achieved solid growth and positioned themselves as leaders in their fields. Your moonshot goal will not just change our business; it will transform your entire approach to innovation and growth.

At Bravoure, we’ve seen firsthand how aiming high can drive unprecedented success. So, dare to dream big. Set those audacious goals, outline your OGSM framework, and watch as your business soars to new heights.

In today's fast-paced business landscape, setting ambitious goals isn't just a strategy—it's a necessity. At Bravoure, we've embraced the concept of moonshot goal setting, and it's been a game-changer for us. Here’s why you should consider it too.


Thinking Big: What are moonshot goals?

Moonshot goals are those audacious, almost out-of-reach targets that push your boundaries. Inspired by the original moon landing, these goals aren't about incremental improvements. They're about aiming for transformative change. At Bravoure, we believe that by aiming high, even if you miss, you land among the stars, achieving far more than you would with safer, smaller targets.


The power of bold visions

When you set a moonshot goal, you're not just setting a target; you're crafting a vision that inspires and motivates. It’s about creating a sense of purpose that can galvanize your team and attract top talent. For us at Bravoure, this meant redefining what success looked like, pushing beyond our comfort zones, and fostering a culture of innovation.


Driving innovation and growth

Moonshot goals force you to think differently. They require you to innovate, take risks, and sometimes fail spectacularly. But with each failure comes valuable lessons and new insights. At Bravoure, this approach has led to breakthroughs we never imagined possible. It has fueled our growth and kept us ahead in a competitive market.



Introducing OGSM: A framework for success

To effectively pursue our moonshot goals, we rely on the OGSM methodology—Objectives, Goals, Strategies, and Measures. This framework helps us translate our ambitious visions into actionable plans.

  • Objectives: These are broad, overarching statements that define what we want to achieve. At Bravoure, our objective might be to become the industry leader in digital product innovation.

  • Goals: These are specific, measurable outcomes that support our objectives. For instance, a goal could be to launch three groundbreaking products within the next two years.

  • Strategies: These are the actions and initiatives we undertake to achieve our goals. Strategies might include investing in R&D, forming strategic partnerships, or leveraging cutting-edge technologies.

  • Measures: These are the metrics we use to track our progress. Key performance indicators (KPIs) like market share growth, revenue targets, and customer satisfaction scores help us measure our success.


Tips & Tricks for implementing OGSM

  1. Start with a clear vision: Define a compelling vision that can radically transform your business or industry. 

  2. Foster a culture of experimentation: Encourage your team to think creatively and see failure as a step toward success. At Bravoure, we celebrate both victories and the lessons learned from our missteps.

  3. Allocate resources wisely: Ensure you have the right resources—time, money, and talent. Big goals need substantial investments, but the potential rewards are significant.

  4. Stay adaptable: Be prepared to pivot as you learn and grow. The path to your moonshot is rarely straightforward, so flexibility is crucial.


Real-World Impact

By aiming for the extraordinary and applying the OGSM framework, our clients have achieved solid growth and positioned themselves as leaders in their fields. Your moonshot goal will not just change our business; it will transform your entire approach to innovation and growth.

At Bravoure, we’ve seen firsthand how aiming high can drive unprecedented success. So, dare to dream big. Set those audacious goals, outline your OGSM framework, and watch as your business soars to new heights.

In today's fast-paced business landscape, setting ambitious goals isn't just a strategy—it's a necessity. At Bravoure, we've embraced the concept of moonshot goal setting, and it's been a game-changer for us. Here’s why you should consider it too.


Thinking Big: What are moonshot goals?

Moonshot goals are those audacious, almost out-of-reach targets that push your boundaries. Inspired by the original moon landing, these goals aren't about incremental improvements. They're about aiming for transformative change. At Bravoure, we believe that by aiming high, even if you miss, you land among the stars, achieving far more than you would with safer, smaller targets.


The power of bold visions

When you set a moonshot goal, you're not just setting a target; you're crafting a vision that inspires and motivates. It’s about creating a sense of purpose that can galvanize your team and attract top talent. For us at Bravoure, this meant redefining what success looked like, pushing beyond our comfort zones, and fostering a culture of innovation.


Driving innovation and growth

Moonshot goals force you to think differently. They require you to innovate, take risks, and sometimes fail spectacularly. But with each failure comes valuable lessons and new insights. At Bravoure, this approach has led to breakthroughs we never imagined possible. It has fueled our growth and kept us ahead in a competitive market.



Introducing OGSM: A framework for success

To effectively pursue our moonshot goals, we rely on the OGSM methodology—Objectives, Goals, Strategies, and Measures. This framework helps us translate our ambitious visions into actionable plans.

  • Objectives: These are broad, overarching statements that define what we want to achieve. At Bravoure, our objective might be to become the industry leader in digital product innovation.

  • Goals: These are specific, measurable outcomes that support our objectives. For instance, a goal could be to launch three groundbreaking products within the next two years.

  • Strategies: These are the actions and initiatives we undertake to achieve our goals. Strategies might include investing in R&D, forming strategic partnerships, or leveraging cutting-edge technologies.

  • Measures: These are the metrics we use to track our progress. Key performance indicators (KPIs) like market share growth, revenue targets, and customer satisfaction scores help us measure our success.


Tips & Tricks for implementing OGSM

  1. Start with a clear vision: Define a compelling vision that can radically transform your business or industry. 

  2. Foster a culture of experimentation: Encourage your team to think creatively and see failure as a step toward success. At Bravoure, we celebrate both victories and the lessons learned from our missteps.

  3. Allocate resources wisely: Ensure you have the right resources—time, money, and talent. Big goals need substantial investments, but the potential rewards are significant.

  4. Stay adaptable: Be prepared to pivot as you learn and grow. The path to your moonshot is rarely straightforward, so flexibility is crucial.


Real-World Impact

By aiming for the extraordinary and applying the OGSM framework, our clients have achieved solid growth and positioned themselves as leaders in their fields. Your moonshot goal will not just change our business; it will transform your entire approach to innovation and growth.

At Bravoure, we’ve seen firsthand how aiming high can drive unprecedented success. So, dare to dream big. Set those audacious goals, outline your OGSM framework, and watch as your business soars to new heights.

Oosteinde 23

1017 WT Amsterdam

The Netherlands

Oosteinde 23

1017 WT Amsterdam

The Netherlands