In the rapidly changing world where technological developments are disrupting traditional business models, digital innovation has become of strategic essence for businesses. The integration of artificial intelligence (AI) and startup thinking into corporate strategies create operational efficiency into complex organisations. By adopting agile methodologies and initiating new products, experiments and validating business propositions, corporations can adapt to change.

Crucially, corporate digital innovation is also about compliance and involving internal stakeholders. Ensuring ideas comply with industry and internal regulations. Moreover, engaging internal stakeholders in the innovation process helps align new digital strategies with the organisation’s goals. This safeguards their insights, which will lead to more supported initiatives. Therefore digital innovation in corporate settings is not just about adopting new technologies, but also aligning the business and internal processes.