Cliq.de
Product Strategy
C-level advisory
UX/UI Design
TaaS
In the fast-paced and competitive streaming industry, Cliq wants to stand out by creating Germany's first all-in-one streaming platform. By combining five content verticals — movies, series, music, audiobooks, sports, and games—into a single, user-friendly platform. The platform required not only the integration of diverse content types.
Our task was to build upon existing systems using modern technologies, creating a scalable solution that could lead the competitive streaming market.
We took a multi-phased approach: starting with broad ideas, moving quickly, and focusing on smart growth. Initially, we immersed ourselves in the streaming sector and German market trends to establish a strategy that aligned with user expectations. This foundation allowed us to create a platform blueprint that was both ambitious and practical.
By adopting scrum methodologies, we ensured our project was adaptable and responsive to the dynamic nature of digital streaming. Our Teams-as-a-Service model played a crucial role, allowing us to leverage specialized expertise across the development spectrum—from mobile applications and web interfaces to comprehensive campaign platforms.
6
apps
Six different interfaces: two native mobile apps, three native tv apps and a comprehensive web environment for onboarding, accounts and acquisition.
5
verticals
Movies & series, music, audiobook, sports and games all in one single platform.
3
awards
We won three German Brand Awards. The awards not only underscored our effort, but also its potential to redefine streaming experiences for users.
A vibrant and user-friendly experience that engages users with a rich visual presentation of options. This style works particularly well for streaming services because it prioritizes visual content discovery, with high-quality images representing movies, series, music, and more, allowing users to make quick choices.
The personalized recommendations, like "Continue streaming for Simone" and categorized sections such as "Suggested movies & series," facilitate an intuitive navigation, which is essential for keeping users engaged without overwhelming them.
Moreover, the design promotes a sense of familiarity and ease, with a clear hierarchy that users commonly associate with leading streaming platforms.
The project's complexity of the seamless integration of varied content formats, including video, audio, and interactive media, into a single, cohesive user experience required a deep understanding of and proficiency in managing diverse data streams, encoding techniques, and compatibility across multiple devices and operating systems. Bravoure's solution leveraged a sophisticated mix of cloud-based services, including AWS, and modern development frameworks like React, to ensure scalability, reliability, and a seamless user interface. Integral to the project's success was the seamless integration with Cliq Digital's existing legacy systems, ensuring that the new platform enhanced rather than displaced the established systems.
The platform's architecture was designed to be both robust and flexible, accommodating rapid content updates, high traffic volumes, and the future integration of new services.
The platform's launch in February 2023 was a landmark achievement. The success was highlighted by the platform's capability to host thousands of content types and attract a significant user base from the outset. Recognition came in the form of three German Brand Awards, acknowledging our innovation, design, and strategic impact.
The launch included two native mobile apps, a web application, and three TV apps designed for Android, Tizen, and Fire TV platforms. This array of products was meticulously developed to cater to the varied preferences and habits of users, ensuring accessibility and engagement across different devices and interfaces.
