From our studio in Amsterdam, were a team united by breaking new grounds.

Who we are

We are a collective of strategists, AI experts, and creatives who realized early on that culture isn’t something you write in a slide deck. It’s built by the people who stick around to create it.

Founded in 2008 and based in Amsterdam, our team works with a lean, senior, and deeply involved approach to ensure clear strategy, strong ideas and practical execution move companies forward, rather than just looking good on paper.

What we do

We help founders and teams solve real business problems. We dive into your challenges, sharpen your direction, and help build stronger brands and better organisations. Everything we do is designed to work in the real world, not just in theory.

Clients we work with

We team up with ambitious founders and companies across the globe. We can act as your in-house team or strengthen your existing one.

Amsterdam Dance Event, NPO Start, Beatportal, Vice Media, ID&T, Paradiso, ING Banking, Kalkhoff Bikes, Eye Filmmuseum, Oxfam Novib, Unive insurance, AM Gebiedsontwikkeling and many more.

Our leadership

Providing a clear vision and thoughtful guidance, our leadership focuses on building long-term partnerships rooted in mutual trust and transparency. Aligning strategy with values to move your organization forward with purpose and confidence.

Anthony Thissen

Founder

Anthony Thissen

Founder

Kim Krauwel

Managing Partner

Kim Krauwel

Managing Partner

Laurien Mearman

Strategy Director

Laurien Mearman

Strategy Director

Simon Sitanala

Design Director

Simon Sitanala

Design Director

Janet Glasbergen

Operations Director

Janet Glasbergen

Operations Director

Koen Straatman

Business Director

Koen Straatman

Business Director