Case study
Vanquish Yachts
What we did
Vision for transformation
Global site redesign
Built a design system
We delivered a comprehensive digital vision and strategy file to guide long-term growth. AI was used extensively for prototyping, concept validation, and accelerating design decisions.
The project
Vanquish Yachts is an aspirational luxury brand operating in a market defined by exclusivity, craftsmanship, and personal relationships. As a new generation of wealth emerges, digital has become a critical part of how ultra high net worth individuals discover, evaluate, and connect with brands.
Vanquish needed more than a new website. The ambition was to create a digital flagship experience that reflects the brand’s bold character and supports the entire customer journey, from first inspiration to long-term ownership.
We were asked to translate this ambition into a clear digital strategy and a platform that balances emotional storytelling with practical guidance, while supporting sales, marketing, and long-term brand growth.
From idea to execution
Using AI prototyping, we rapidly explored user journeys, content structures, and interaction models. This allowed us to test ideas early, align stakeholders quickly, and move into design with confidence.
From there, we designed and built the full digital platform. The experience combines immersive product storytelling, contextual content, and clear paths toward personal contact with sales. The platform is designed to work as a digital flagship that supports account-based marketing, lead nurturing, and long-term relationships.
The result is a future-ready digital foundation that strengthens Vanquish’s brand positioning, supports predictable growth, and connects digital innovation with the highly personal nature of luxury yacht ownership.
