Case study
Saints and Stars
What we did
Digital Strategy
Product Design
Development
Custom Booking System
Saints & Stars is shaking up the market by offering a next level fitness experience that refuses to cut corners when it comes to quality, atmosphere and vibe.
Our task was to act as the founding digital partner, defining an extensive strategy that bridged the gap between a high-end physical workout and a frictionless digital journey.
Impact
Active athletes
Following physical classes monthly through the integrated platform.
New members
Joining every month through a frictionless signup process.
Referrals
Driven by a viral referral program that turns members into brand advocates.
Overview
Saints & Stars entered the market with a bold vision: to redefine premium fitness. The fitness industry is often plagued by "digital friction": clunky booking apps and disconnected data that frustrate both the member and the marketing team.
We needed to build a platform that could handle rapid growth without losing that personal, high-end touch that makes the brand a household name.
Introducing a brand new boutique club in the center of Amsterdam is not an easy challenge. We are not creating an ordinary gym website. The online platform of Saints & Stars needs to transcend all other gyms. A long term digital strategy was required.
Instead of a risky "big-bang" launch that tries to do everything at once, we mapped out a digital roadmap focused on reachable milestones that ensured a stable, scalable path to success. We began by creating a "central hub" for the brand. A single, reliable source where all member data lives in one place. By carefully connecting Salesforce with custom-built Booking System on top of VirtuaGym API, we ensured that every time a member interacts with the brand, the system remembers their journey, creating a truly personalized experience.
Luxurious on- & offline experience, wherever the user is
This technical foundation was designed to make the member's first step as easy as possible. Signing up for an account is a seamless process directly on the website, removing any barriers to entry. Once inside, users can easily purchase class credits and schedule their sessions through a highly intuitive, user-friendly interface.
The high-end appearance of the website is strengthened with slick animations and page transitions. High quality photography and video content further enhance the premium look and feel. Users can find their personal pages easily with the always visible user menu that’s never far away.
Free credits to boost sales
Being a new club means getting your name out there. Together with Saints & Stars we created the possibility to invite a friend with some free classes. The viral effect assisted in getting the brand known in Amsterdam, filling the premium club.
