Case study
Oxfam Novib
What we did
Vision for transformation
Strategy
UX/UI Design
Development
We engineered a scalable, modular ecosystem for Oxfam that turns abstract social engagement into measurable donor acquisition and global impact.
The project
Oxfam Novib stands behind millions of people worldwide who fight for equality, fair wages, and justice. While the mission is powerful, social justice can feel abstract and distant for many audiences. The challenge was transforming this broad mission into measurable digital action.
We moved from general messaging to high-converting micro-communities. By building a modular ecosystem focused on user intent, we turned abstract engagement into long-term acquisition.
Oxfam now has more than a website; they have a scalable engine that activates supporters around shared topics to drive tangible, global impact.
From idea to execution
Together with Oxfam Novib, we defined the Community Growth Cycle. A continuous loop of social-first content, community interaction, and meaningful conversion.
Using AI-supported prototyping, we quickly explored how social content, community environments, and conversion flows could work together as one system. This allowed us to validate ideas early and design an experience shaped around real supporter behaviour.
From there, we designed and developed a mobile-first platform where micro communities live across social and digital touchpoints. Content is co-created with local changemakers, communities are built around specific themes, and supporters are guided naturally toward actions like donations, petitions, or subscriptions.
The result is a scalable digital foundation that helps Oxfam Novib grow relevance, engagement, and impact. A platform that turns abstract causes into human stories and collective action, while continuously learning and evolving through community insight.
