ING approached us with a challenge from its innovation lab. The goal was to develop Buy Rely, a digital solution that enables customers and suppliers to safely make down payments with ING guaranteeing security throughout the process. This was especially important for sectors like solar installation and other services where upfront payments can carry risk.

The project had technical and organisational complexity. It needed to satisfy strict security and compliance requirements within ING, and it needed to deliver a simple, trustworthy experience that users could adopt quickly.

To meet these goals, we applied a lean startup methodology with rapid learning loops, experimentation, and a clear focus on user needs. Our team worked closely with ING’s internal Buy Rely team to shape a viable product, go to market fast, and validate product-market fit.