Case study
Groendus
What we did
Brand identity
Start-up launch
MVP development
We developed the Groendus brand from the ground up. From brand strategy and visual identity to MVP design and development, we supported the launch of a new digital-first energy provider built for nationwide scale.
The project
Groendus set out to challenge the established energy market with a clear promise. Make the energy transition practical, honest, and accessible for Dutch businesses.
Starting from a blank slate, we worked with Groendus to define the brand foundation. This included the “Think Forward” philosophy, a clear brand manifesto, and a visual identity designed to stand out in a complex and fragmented market.
Alongside the brand, we designed and built an MVP platform that supports both acquisition and long-term customer relationships. The platform serves as a commercial engine while also helping customers understand and manage their energy use.
From idea to execution
The energy transition is complex, often slowed down by technical language and unclear choices. Our approach was to remove friction and focus on the first step.
We translated the brand strategy into a digital experience that guides users through renewable energy in a clear and intuitive way. From high-conversion onboarding flows to a data-driven customer dashboard, every touchpoint was designed to deliver on the brand promise.
Within one quarter, Groendus launched nationwide as a credible new energy partner. The result is a scalable brand and digital platform that supports rapid growth and helps businesses move forward in the energy transition.
