Case study
CLIQ.de
What we did
C-level Advisory
Product Strategy
UX/UI Design
Development
We led product strategy, C-level advisory, UX and UI design, and development support for Cliq DE. Our work included designing a scalable digital product that brings together multiple types of digital entertainment into one user-friendly platform.
The project
Cliq set out to create the first all-in-one streaming platform in Germany, where users can access movies, series, music, audiobooks, sports, and games in a single digital environment. To succeed in a competitive streaming market, the platform also needed to integrate seamless onboarding, account management, and discovery experiences across devices.
Our task was to build on existing systems and technologies with a modern approach that supports both growth and long-term scalability. The platform also had to deliver a familiar and engaging experience for users who expect intuitive navigation and personalised recommendations.
From idea to execution
We began by immersing ourselves in the streaming sector and the German market to define a product strategy that aligns with user expectations. This research became the foundation for a platform blueprint that balances ambition with practicality. Bravoure
Using a phased delivery approach, we worked with specialised teams across mobile, web, and TV interfaces. The result was six distinct touchpoints including two native mobile applications, three native TV applications, and a comprehensive web environment that supports user onboarding, accounts, and acquisition. Bravoure
We designed a vibrant and engaging experience that prioritises visual discovery, guided navigation, and personalised recommendations so users can easily find content that matches their interests. Bravoure
At launch, the platform successfully handled the integration of diverse content formats across devices while maintaining performance and reliability. Recognition quickly followed with three German Brand Awards, highlighting the strategic impact and design quality of the product.
