Case study
Amsterdam Dance Event App
What we did
Strategy & vision
AI intergration
UX/UI Design
Development
The ADE App 2026 is the latest step in a long-term collaboration with ADE. Designed as the central digital touchpoint for the event, the app helps visitors navigate the full ADE programme in a way that feels personal, relevant, and easy to use.
The project
For ADE 2026, we designed and developed the ADE App as the central digital platform for the event. The project included long-term product strategy, UX and UI design, and full app development.
The app brings together conference, festival, and culture in one experience and supports both visitors and industry professionals. AI-driven personalisation powers smart profile creation, matchmaking, and content recommendations, helping users discover relevant events, artists, and peers.
Through a personalised For You feed, short-form visual content, and CDP-powered insights, the app adapts to individual interests and behaviour. This makes navigating the scale of ADE easier, more relevant, and more personal before, during, and after the event.
The ADE App 2026 builds on a long-term collaboration and continues to evolve as a flexible platform that grows with ADE and its global audience.
From idea to execution
Using data, AI, and user insights, we designed features that adapt to individual needs. Smart profiles and matchmaking support professional networking, while personalised recommendations and a For You feed help visitors discover events, artists, and sessions that match their interests.
This vision was translated into a clear UX structure, a visual and content-first design, and a scalable technical foundation. Through continuous testing, iteration, and close collaboration with ADE, the idea was developed into a fully functional app used before, during, and after the event.
