Through brainstorm sessions with our clients and their stakeholders we gain more insights in the KPIs that drive your project. Through focus sessions with the end-users we obtain a deep understanding of their needs and wishes, which enables us to come up with a solid strategy and concept.
A persona is a fictional representation of an actual user. It represents your ideal customer, their backgrounds, personality, goals, challenges, preferences and online activity. Buyer personas drive our design process by taking user needs into account. With strong buyer personas you can create an effective marketing strategy that appeals to the right customer.
We map out the customer journey of your business to identify key interactions that the customer has with you. It tells the story of the customers' experience and helps us highlight customer needs & current problem areas. It also creates opportunities to enhance the customer experience and nurtures users towards viable leads.
To validate the relevance of the idea, the design and the technical requirements we apply several methods. Think of design concept explorations, prototyping, proof of concepts or in-market pilots with users and stakeholders. This will help identify technology risks and assumptions made in the design concept and give you a working model to show stakeholders.