Our three step methodology helps brands and startups adapt to the continuously changing digital world. We create products that grow businesses and build long lasting relationships between brands and users.
At the start of a new project we determine the strategy and concept in order to reach the scope of the specific project. We do this in close collaboration with you as a client. We map out the goals, make personas and customer journeys and set up a roadmap.
Once we have a strategy and initial product backlog available, we determine the MVP (Minimum viable product). It contains the minimum amount of functionality necessary to create intrinsic marketable value. The MVP addresses the user needs and creates the right user experience, it reduces time to market and enables a faster product launch.
When the MVP is in production, work doesn’t stop, it just begins. The 'build, measure, learn' loop is pretty simple. We build your product, get it into the real world, measure customers’ reactions and behaviour, learn from this, and use what we’ve learned to build something better until you have something that customers really love.
Strategy & Concept
In the ever changing world, successful brands are agile. We help our clients to define a strategic outline with key metrics and develop a creative concept that's open for change. It’s time to define, measure and improve.
Design. UX & Identity
'Beauty works': brands aren’t excluded from this rule. We believe an attractive and strong identity is essential for the success of a brand. Our design team is focused on creating sustainable identities and other visual communication that can last an ice age.
Data & Insights
An important part of online success is a data strategy. Just gathering data is useless however. Your need to visualize and analyse your data, learn from it and adjust your tactics. It’s not about finding the golden egg at once, but a series of iterations that will lead you to it.
Development is a commodity, you'd think. But in a labyrinth of development frameworks, it’s easy to go wrong. We work with several frameworks so we can always fit our clients' needs. Whether it is custom and technically complex, or fairly straightforward, we never compromise on scalability and performance.
We love inbound marketing
Relationships matter. With the help of inbound marketing techniques our clients can consistently target the right audience at the right time and create meaningful engagement throughout the customer lifecycle. In five distinctive steps we help brands attract potential buyers and cultivate new customers.