We're an Amsterdam based digital design agency.

Since 2008, we’ve been on a mission to help brands become more human in the digital era. Today we’re a tight-knit team of 20 strategists, creatives and developers, focusing on one thing: taking care of your brand across multiple digital touch-points.

We believe that brands become more human when they’re accessible, social and emotional. As a strategic partner we craft effective brand strategies, digital first identities and online products that make brand stand out and become more human.


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+31 (0) 20 262 99 09


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1017 WT Amsterdam


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The Museum of Bags & Purses is one of the most prestigious fashion museums in the world, with the grandeur of its items matched only by its historical location. The extensive and unique collection tells the story of the humble handbag from the Middle Ages to the present day.


Tassenmuseum Hendrikje


Branding strategy


Brand assets

As one of the world’s best fashion museums, the museum offers a high-end on-site experience with a spectacular and unique collection of bags, its historic building and high profile exhibitions. We translated the on-site experience into an inviting website, which presented all the museum has to offer in an attractive and fitting way.

During the process we simultaneously did a brand refreshment for the new website. Later on we translated the new improved digital style across all print collateral, like business cards, abri posters and flyers, and animated/ environmental signage.


To hear more about the project, please get in touch


Kim Krauwel

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