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For more than 40 years De Krakeling has been the principal theatre for young audiences. De Krakeling shows a high quality collection of mainly Dutch theatre and dance performances of both renowned theatre producers as well as promising new talent.
Theater de Krakeling
Our focus was to reposition De Krakeling by crafting a new visual identity and re-present a new image to the world. The new branding positioned the Krakeling as The Netherlands' theatre for kids and family with a strong recognisable and idiosyncratic brand that appeals to all generations. From youth to adulthood.
For De Krakeling it was important that the visual identity highlight imagination and learning through theatre, while promoting De Krakeling itself. The new look captures the fun and accessible family experience and easily translates to all kind of brand assets. For online we focused on the UX concept of the program. You can instantly see what is playing when, select appropriate age group and buy easily.