Since 2008, we’ve been on a mission to help brands become more human in the digital era. Today we’re a tight-knit team of 20 strategists, creatives and developers, focusing on one thing: taking care of your brand across multiple digital touch-points.
We believe that brands become more human when they’re accessible, social and emotional. As a strategic partner we craft effective brand strategies, digital first identities and online products that make brand stand out and become more human.
CJP is the largest youth organization in the Netherlands. Youngsters up to the age of 30 get discount on culture and lifestyle with the CJP-card. We developed a strategic platform and visual identity where CJP can build a solid and profitable relationship with their cardholders.
Cultureel Jongeren Pas (CJP)
Webdesign & development
It was time for a new brand strategy, Having 800.000 members and more than 2.000 discount locations without a structured navigation meant the website became a content monster. Not allowing the different user segments to navigate easily through the discounts, but even more importantly, not allowing potential new members to easily buy a membership. Moreover, Although many people know CJP, people aren’t aware of the full scale of possibilities.
To increasing the overall awareness, we created an identity & campaign based solely on the message. In your face and sometimes witty. Big bold type combined with a simple bright color scheme makes it resonate perfectly with the members of the biggest cultural platform in The Netherlands; CJP.
For the website we introduced browsing by themes, allowing visitors to navigate by fields of interest. Next to that we used big photography to inspire the visitors and a good filter system to find the right discount for all types of users. We added an integrated webshop where CJP can sell different membership products with a backend that is directly connected to a third party fulfilment service, making the entire operation fully automated.