We create digital brands, products and ecosystems that make businesses future proof.

It was time for a new brand strategy, Having 800.000 members and more than 2.000 discount locations without a structured navigation meant the website became a content monster. Not allowing the different user segments to navigate easily through the discounts, but even more importantly, not allowing potential new members to easily buy a membership. Moreover, Although many people know CJP, people aren’t aware of the full scale of possibilities.

To increasing the overall awareness, we created an identity & campaign based solely on the message. In your face and sometimes witty. Big bold type combined with a simple bright color scheme makes it resonate perfectly with the members of the biggest cultural platform in The Netherlands; CJP.

For the website we introduced browsing by themes, allowing visitors to navigate by fields of interest. Next to that we used big photography to inspire the visitors and a good filter system to find the right discount for all types of users. We added an integrated webshop where CJP can sell different membership products with a backend that is directly connected to a third party fulfilment service, making the entire operation fully automated.