Since 2008, we’ve been on a mission to help brands become more human in the digital era. Today we’re a tight-knit team of 20 strategists, creatives and developers, focusing on one thing: taking care of your brand across multiple digital touch-points.

We believe that brands become more human when they’re accessible, social and emotional. As a strategic partner we craft effective brand strategies, digital first identities and online products that make brand stand out and become more human.

Contact

hallo@bravoure.nl
+31 (0) 20 262 99 09

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Oosteinde 23
1017 WT Amsterdam

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CJP is the largest youth organization in the Netherlands. Youngsters up to the age of 30 get discount on culture and lifestyle with the CJP-card. We developed a strategic platform and visual identity where CJP can build a solid and profitable relationship with their cardholders. 

Client

Cultureel Jongeren Pas (CJP)

Expertise

Strategy

Visual identity

Webdesign & development

Brand assets

It was time for a new brand strategy, Having 800.000 members and more than 2.000 discount locations without a structured navigation meant the website became a content monster. Not allowing the different user segments to navigate easily through the discounts, but even more importantly, not allowing potential new members to easily buy a membership. Moreover, Although many people know CJP, people aren’t aware of the full scale of possibilities.

To increasing the overall awareness, we created an identity & campaign based solely on the message. In your face and sometimes witty. Big bold type combined with a simple bright color scheme makes it resonate perfectly with the members of the biggest cultural platform in The Netherlands; CJP.

For the website we introduced browsing by themes, allowing visitors to navigate by fields of interest. Next to that we used big photography to inspire the visitors and a good filter system to find the right discount for all types of users. We added an integrated webshop where CJP can sell different membership products with a backend that is directly connected to a third party fulfilment service, making the entire operation fully automated.

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Triggered about this project? Contact Kim, she's loves coffee and a chat.

Contact

Kim Krauwel

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