We're an Amsterdam based digital agency.
Since 2008, we’ve been on a mission to help brands become more human in the digital era. Today we’re a tight-knit team of 30 strategists, creatives and developers, focusing on one thing: taking care of your brand across multiple digital touch-points.
We believe that brands become more human when they’re accessible, social and emotional. As a strategic partner we craft effective brand strategies, digital first identities and online products that make brand stand out and become more human.
We create digital brands, products and ecosystems that make businesses future proof.
For over 11 years, we have been the strategic partner of Amsterdam Dance Event, continuously enhancing their digital products and experience. What started as a small conference, we’ve helped grow into one of the largest music industry events, drawing 450,000+ visitors in just 5 days.
Client
Amsterdam Dance Event
Expertise
Strategy
Concept
Design
UX/UI
Development
E-commerce platform
Conversion optimization
Future growth roadmap
2012-2017
First, we laid the foundation for innovative technological advancements, solidifying ADE’s position as the go-to platform in the global electronic music scene. Through the implementation of ingenious systems, such as the 'My ADE account' and intelligent Facebook & Spotify integration, we made ADE the industry pioneer in offering personalised program recommendations based on users’ unique preferences.
2018-2019
After building the technological groundwork, we focused on growing ADE sustainably. With its many different audiences and programs, this asked for a future proof approach. How do we serve and monetize 400,000 unique visitors across 146 countries on a single digital platform, with 2500 artists, 600 speakers, 1000 events, and 200 locations? We built a modular content platform that makes artist & program content easily manageable. With a conversational interface and a modern navigation, we could effectively cater to ADE's diverse audiences.
2020-present
As 2020 happened, we needed a different approach. One that is Covid-proof, but without losing the core values of the ADE event. We created an immersive live streaming experience for the music fans and extensive delegate-environment for all B2B visitors. The "LinkedIn" for music professionals, where they can find & connect with each other. The result? An impressive 2.3M website visits & 55K sent delegate messages.
Excited? Get in touch.