Cases overview

Visual identity Urban Sports Week Amsterdam '16

We helped Urban Sports Week Amsterdam kick off their first edition with a strong online and offline campaign. Our shared goals were to communicate with the urban communities and generating attention for a broader audience.

The Challenge

Creating a new identity that connects urban communities

May 2016 is the first edition of USWA. USWA challenged us to create a new identity that will transcend across the city of Amsterdam, uniting local urban sports communities, and raising awareness amongst their target audiences. 

Imagine seeing the city through the eyes of a basketball player


Change your perspective

Urban Sports week Amsterdam needs a strong and unique voice. One that speaks loud enough to represent all sports. But also one that respects them as individual cultures. The identity needs to be clean, timeless and most importantly serving to all these different sports.