The biggest techno festival of the world draws a lot of attention. We made sure everything is visually well reported and that ‘the fear is of missing out’ for people who weren’t there was pushed to it’s maximum.
A festival is an experience. You need to hear it, touch it and feel it. Since the festival is only held once a year it’s of great importance that it’s well documented. On top of that there are many people without a ticket, but with an urge to be part of the Awakenings community. So we came up with the idea of an online live report.This way, everyone in the world can follow the event before, during and after the festival.
"During the festival bravoure takes over all our communication, allowing us a 100% focus on the production"
We retrieved all sorts of media types through the API of Facebook, Instagram, Soundcloud and Twitter and channeled them into an interactive cross device platform. By actively engaging the enormous fan base on the social channels with web care we could serve and inspire the Awakenings fans with massive impact.
Besides that we left a very lively web report of the festival that people still use as a reference of the weekend. We also collected thousands of email addresses with our pre-registration form. On Facebook we’ve reached over a million people and gained 250.000 new likes within a week. We’ve interacted with more than 15.000 people and posted hundreds of media entities.