During ADE, all brands want to have their share of attention. We made sure the main sponsor Samsung made a visible appearance on the online platform.
As a strategic partner of ADE we’ve been asked to come up with an idea that would showcase Samsung online as the main sponsor. We introduced the ADE live feed by Samsung. Allowing Samsung to claim the prime time spot. By doing so we created an audience for the (already existing) Samsung S Reporters and served the user a highly visual multimedia stream on all devices.
We’ve built an interactive map which showed photos and videos based on a tagged geo location. All directly from the Instagram API combined with multiple Google maps functionalities. In the backend ADE could moderate all the incoming photos and videos.
ADE is a week of extremes and this includes the visitor statistics. We’ve welcomed 350.000 visitors from more than 11 different countries on the Samsung live report. Acquired hunderds of photos from the Instagram hashtag and saw a tremendous increase in the average time spent on the website.