With more than 365.000 music lovers coming to Amsterdam to check out the latest trends and best music, the ADE website had to be cutting- edge and one that doesn’t look anything like your average website. Capturing and digitally translating the whole spectrum of ADE was a challenge, but we nailed it.
The most prominent dance culture related conference & festival in the world knows many faces. From party people to industry professionals. A 5-day and night program spread out over 130+ locations in the entire city. Branded houses, pop-up, art, gear, film and music. ADE asked us to lead the way and start from scratch with a long term platform which guides people through ADE.
The platform is set up with very simple, but rigid structure. Using a ‘1-click’ principle. Making it easy to use and orient quickly. With a permanent submenu the user is never more than one click away from what he is looking for. The program of the event is using an advanced sliding panel allowing the user to preview events without the urge of going back and forth. A built-in campaign mechanism allows ADE to communicate any message at all times.
The world’s biggest club festival and dance related lifestyle program
We introduced an extensive artist archive, with over 10.000 active artists profiles. An intelligent script that finds related artists, helps people find their way through the database while making it very easy to find the right event for the user.
Since all festival events are organized by different event promoters we’ve came up with an external management environment that provides a full toolset for external promoters. Adding events, artists and contact information is done by promoters so ADE can moderate the program rather than creating it.
The ADE platform welcomes 1.000.000+ people a year from over 234 countries